My Friend John 
Occam's Razor
AUGUST 22, 2011
Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. How can my company become great? " " ~ Web Metrics: "What is a KPI? How do I choose well?
Occam's Razor
JULY 18, 2011
You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework.
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